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Guayabera Fest

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A Four-Day Fiesta Celebration of Culture, Music & Community!

Guayabera Fest is growing! What began as a celebration of San Antonio's iconic guayabera shirt is entering an exciting new chapter, expanding into a four-day Fiesta experience at historic La Villita.

Founded by Centro San Antonio and Javier TreviƱo of Divide & Conquer Denim & Leather, Guayabera Fest has grown from its beginnings in Peacock Alley into a vibrant celebration of San Antonio's culture, heritage and community.

For Fiesta 2027, the festival will take over La Villita with live entertainment across three stages, local artisans and vendors, delicious food, and cultural experiences that showcase the spirit of San Antonio.

More than just a festival, Guayabera Fest celebrates the traditions that bring our community together while supporting the future of downtown's historic destinations. A portion of festival revenue will support La Villita Historic Arts Village, helping preserve and invest in one of San Antonio's most treasured cultural spaces.

Whether you're wearing your favorite guayabera or discovering your first, join us for four nights of music, culture and Fiesta fun in the heart of downtown!