Zona Cultural

Vision Statement

Zona Cultural is a crossroads of culture, commerce and community; a destination celebrating the story of San Antonio through music, food, culture and the arts. Zona Cultural is the birthplace of San Antonio; home to many of the city's most historic and iconic locations and institutions, including Main Plaza, Plaza de Armas, Market Square, Alameda Theater, and San Fernando Cathedral. Zona Cultural's history tells San Antonio's history - from a presidio to a bustling and vibrant global city.

And yet, despite a rich history and a central location in the heart of the City, the area has struggled to find its voice and capitalize on its unique position. Zona Cultural currently lacks a clear identity, but is rather loose mix of perspectives and stories told by different voices.

With significant new public and private investment happening within and around the area, the time for Zona Cultural to take steps to realize its potential is now. A recent State designation recognizing Zona Cultural as a certified Cultural District has helped galvanize support from local stakeholders and has given greater cachet to Zona Cultural.

Zona Cultural's boundaries have expanded to include areas to both the east and west of Interstate 35. Each side of the interstate has very different characteristics.

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2014

2014

+30 meetings with +300 stakeholders leading to City of San Antonio City Council approval of the creation of Zona Cultural, Cultural District.

2014
2015

2015

Centro San Antonio led a local effort with the City of San Antonio and Zona Cultural stakeholders to apply for formal Cultural District designation with the State of Texas Commission on the Arts. The State considers certified Cultural Districts as special zones that harness the power of cultural resources to stimulate economic development and community revitalization. Zona Cultural successfully received Cultural District designation from the State of Texas in 2015, bringing with it statewide recognition and the potential to tap into additional state and federal funding to support Zona Cultural initiatives.

Cultural District Designation Application

2015
2016

2016

Centro engages MIG for a conceptual design for street segments within Zona. Centro engages Centro Inc. to produce Zona Cultural Revitalization Plan.

Zona Cultural Revitalization Plan

2016
2017

2017

Bond street projects within Zona Cultural including Commerce Street, San Saba, and Santa Rosa receive community support for +$40 million in improvements.

2017

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