“la zona”

333 West Commerce Street
Entrance from Commerce Street or Entrance and parking on Laredo Street

La Zona is a Centro’s newest placemaking space. Hot off the extraordinary success of Peacock Alley, Centro moves west to Commerce Street. Utilizing art as a placemaking catalyst, this courtyard adjacent to Texas Public Radio headquarters, San Pedro Creek, and upcoming private developments has been activated with performance art, sculpture, murals, music, and hyper-local offerings infused with a distinctive San Antonio flavor! La Zona breathes new life into this long-abandoned block and marries a respect for our history, culture, and community with a nod to our cool and exciting future. 

La Zona In The News

La Zona is already an up-and-coming and talked about space for San Antonians to enjoy. Read more in the publications below.


San Antonio adds newest hot spot as La Zona kicks off summer lineup– San Antonio Express-News, June 10, 2022

Inaugural Nomad Music Festival spotlights San Antonio, national artists” – Texas Public Radio, June 14, 2022


La Zona Strategic Partners

Centro’s activations and placemaking in La Zona would not be possible without support from our partners at Lifschutz Companies, LP. and the San Antonio Board of Realtors. 




Zona Cultural is a crossroads of culture, commerce and community; a destination celebrating the story of San Antonio through music, food, culture, and the arts. Zona Cultural is the birthplace of San Antonio; home to many of the city’s most historic and iconic locations and institutions, including Main Plaza, Plaza de Armas, Market Square, Alameda Theater, and San Fernando Cathedral. Zona Cultural’s history tells San Antonio’s history – from a presidio to a bustling and vibrant global city.

And yet, despite a rich history and a central location in the heart of the City, the area has struggled to find its voice and capitalize on its unique position. Zona Cultural currently lacks a clear identity, but is rather a loose mix of perspectives and stories told by different voices.

With significant new public and private investment happening within and around the area, the time for Zona Cultural to take steps to realize its potential is now! A recent State designation recognizing Zona Cultural as a certified Cultural District has helped galvanize support from local stakeholders and has given greater cachet to Zona Cultural.

market square

Zona Cultural’s boundaries have expanded to include areas to both the east and west of Interstate 35. Each side of the interstate has very different characteristics.


Historic Civic Center Master Plan
Downtown Neighborhood Plan
Strategic Framework Plan for the City Center
30+ meetings with 300+ stakeholders leading to City of San Antonio City Council approval of the creation of Zona Cultural, Cultural District.