Economic Impact: Gallagher & Associates estimates that the Alamo Visitor Center and Museum will create $12 billion in economic benefits, over 8,100 jobs, and more than $600 million in tax revenues for the State of Texas. This data is based on pre-pandemic Alamo attendance numbers and covers the first two years of museum construction and the subsequent five years of operations after opening.
Cultural Impact: The Alamo Plan will transform the visitor experience to tell the complete story right where history happened while protecting and restoring critical artifacts. The vision of the Alamo Plan is to include and interpret the diverse cultures that contributed to the story of the Alamo area through meaningful and memorable experiences for visitors, making the Alamo a prime place for reverence, learning, and cultural exchange.
Synergies & Connections Impact: The Alamo Plan will enhance connectivity and wayfinding to the river, neighborhoods, La Villita, the cathedral, and the other Plazas throughout our beloved city. As well, this investment will make our urban streetscape safer and more inviting, it will promote adjacent businesses, and create a more walkable and memorable experience.
Identity & Branding Impact: The Alamo Plan can be summed up in three words: Unifying, Complete, and Reverential. This sacred space will become a place that belongs to all of us – indigenous, Tejano, Texian, Defender, Texan, Mexican, and present-day citizens. The plan will address the broad needs and desires of our community, all the while treating individual issues with the consideration and respect they deserve. Extending the notion that a downtown is indeed a place for all.